Photo Credit: Valerie Anselme

Photo Credit: Valerie Anselme

Hi, I'm Sabrina Boyd, creator of Living Room Marketing. I'm a music nerd and perform acoustic shows for my two cats on occasion. I listen to new music every day, and I want to help artists that excite me, because I believe they deserve to be heard. I can't keep quiet about the music I love, so let's use that to your advantage.

I discovered the industry side of music through radio. I became the Music Director of WBRU in Providence while attending Brown University. When I realized I could have a job that involves listening to new music and sharing it with others, how could I do anything else? I went on to be Assistant Music Director at in Boston. When WFNX and its parent company, indie newspaper the Boston Phoenix, went under, I bounced around between a few stations in Boston before making a move I had always wanted to make: with the goal of getting closer to the first steps of making music and developing new artists, I enrolled in the Music Industry Leadership Master's program at Northeastern University. It was there that I discovered my knack for marketing, reading consumers and understanding how they relate to music. I became the connector between artists and their listeners, understanding at the same time both the creative musical elements and what makes people want to listen.

A job in digital marketing and merchandise at Universal Music Group brought me to Nashville, where I fell in love with the buzz of Music City. Eventually, I felt the need to break out on my own and work with developing artists in this community, and with that, Living Room Marketing was born.

I've worked with rock, R&B, and country artists - see some of my past work here - while also listening to pop, Americana, Broadway musicals, and anything that makes me feel. I'm always on the lookout for new music, so please, let me listen to yours!

Find me on Twitter, Instagram, and LinkedIn.